When I set out to build a women’s health app, I knew one thing for certain: it had to be safe. And safety starts with privacy.
This is personal for me. I’ve experienced what happens when my health information is accessed, misinterpreted and misused without my consent. I’ve managed a condition that changed how others perceived me. I’ve also had two children and know first-hand how vital it is to be in control of every health decision along the way.
Why Now?
People often ask why I’d launch a women’s health app now — at a time when access, trust, and legal protections for women’s health are shrinking.
My answer is simple: that’s exactly why.
When women’s resources and rights are being pulled back, we can’t retreat. We protect ourselves by stepping forward — creating and advocating for the tools we need when others won’t.
Now more than ever, we need to double down — to track, to learn, to connect, and to create solutions that empower and protect.
Privacy by Design
The reality is, there aren’t many safe spaces for women’s health data. But changing that is within reach - we simply have to decide to do things differently.
We built Ourself with privacy at its core so your health data stays yours and can’t be used to selectively deny, define, or limit you.
Encryption You Control
We use advanced encryption across the app, including a unique Access Verification ID (AVID) that you control directly on your phone.
Your AVID is a secure key that is controlled by you that links your identity to your health data. You can customize it and reset it anytime.
Here’s the tradeoff: if you customize your AVID and forget it, we can’t recover it because we don’t have access to it. That’s by design. If any third party were to ask us to provide data on our users who are taking specific medications, managing depression, or experiencing loss, we couldn’t provide it. That’s real, end-to-end privacy.
No Tracking. No Selling. No Targeted Ads.
We don’t sell your data, target you with ads, or use analytics tools to track you across other platforms. We also don’t ask you to log in through third parties that could track you.
Many companies promise privacy but immediately request permission to track you elsewhere. That’s a red flag. Pay attention to what a company does, not just what it says.
Asking for More, Not Less
Is it possible to have women’s health tools, solutions, and support that are truly private?
Absolutely. The answer isn’t to give up on our choices — it’s to create and demand better ones. That’s why we built Ourself: to empower women to take charge of their health without giving up safety or security.
Privacy isn’t a feature. It’s a principle.
And it’s time women’s health had more of both.
